OLLIE Black

Story

Inspired by the ’70s, one of the decades we love to remember most—
maybe because we grew up in those years, and we saw things that just don’t exist anymore.

Sure, technology is useful…
but back then, our beat-up bikes races down steep hills—
on anything that could promise us a new scar—were an everyday thing.
We were fearless, a little crazy, but definitely real.

Then came the day my father—Johnny Senior—was forced to get insurance
to cover the (frequent) disasters I caused, whether planned or not.

This graphic captures that era for us:
simple and raw, when any excuse was good enough for a race—
to see who could go faster, jump farther, or fly higher.
On a skateboard, a bicycle, a cart, a sled… whatever had wheels or runners.